Investing can feel like a wild ride — but it doesn’t have to.
In a perfect world, stock markets would be smooth and predictable, with your investments growing steadily as businesses thrive.
But in reality, markets are chaotic and volatile, driven by inefficiencies and irrational moves. Prices swing wildly, and emotions like fear or excitement can lead investors to make costly mistakes.
The result? Fear and greed push even seasoned investors off course, leading to erratic stock prices, stress, doubt, and often returns short of expectations that take a toll on your peace of mind and wallet.
At 
, we get it — starting your investment journey can be daunting.
That’s why we use behavioral science and a proprietary algorithm to simplify the process and make it rewarding for you.
Our system guides you through the market’s ups and downs, helping you stay calm, confident, and in control to 
.
With , investing isn’t just about numbers—it’s about building your future with ease and excitement. A process to .
Take your first step toward wealth with today.
Team
We have a strong team of advisors who are veterans in their respective fields of Behavioral Science & Design, Technology & Product Development, Finance & Equity Markets, Legal & Compliance, Data & Security Processes to mentor and guide us on this journey.
Vikash Bucha
Founder
Vikash, with over 20 years of expertise in technology, data, algorithms, and behavioral science, has worked with top Indian tech and design firms and is passionate about AgriTech entrepreneurship.
, born as a personal project to manage own equity portfolio using technology and behavioral science principles, has delivered promising financial and behavioral results for over six years. is now ready for everyone to tryout to .Vikash is an alumni of IIM Calcutta.
Ram Prasad
Advisor
Ram, a pioneer in applied behavioral science, co-founded Final Mile in 2007 and serves as its CEO. He built a thriving practice blending behavioral economics and design to tackle complex behavioral challenges.
Passionate about talent development, he has assembled a diverse team of behavioral science and design experts at Final Mile. Since 2011, he has led the company’s development sector practice. Previously, he held roles in marketing, M&A, branding, and business management across various organizations.
A sought-after speaker, Ram regularly addresses global development and behavior change conferences.
Ravi Pratap
Advisor
Ravi is a Serial Entrepreneur. He was Co-founder of TooStep a SAAS venture funded by Accel & European angels, and later acquired by Naukri.com. TooStep was a successful digital product for recruiters to manage their recruitment workflows.
Ravi is an alumni of IIM Bangalore.
He has a a keen sense of product development and user journeys for data products.
Divya Balakrishnan
Advisor
Divya is one of the first few Behavioral Science Graduates in India - did her Masters in Cognitive and Decision Sciences from UCL in 2009.
She then worked with FinalMile Consulting in the Behavioural Science and Design Consulting space for 10+ years, lead teams that successfully integrated learnings from Behavioural Economics and Cognitive Science to solve strategic business problems across domains such as Financial Services, Development Sector, Safety and Retail.
She is Co-Founder of Mentza a collaborative learning app meant for making young India more confident through 20-min live audio conversations.
Manish Bucha
Advisor
Manish has over 20 years experience as a professional in managing business, process reviews, risk management, audit and accounting. He is experienced in leading strategy development and P&L management with expertise in governance, internal audit, risk management, compliance & has worked in consulting (PwC, KPMG) as well in Industry in the UAE & Hong Kong as various Chief Officers.
He is a qualified Chartered Accountant (CA), Certified Internal Auditor (CIA), Fraud Examiner (CFE), Risk Management Assurance (CRMA), Governance Professional (CGP) & currently Managing Partner at S&B - Sight Beyond, UAE.
Sujith Nair
Advisor
Sujith is a seasoned professional with a rich 23-year tenure in the digital product and technology sector. His expertise has been honed through senior leadership and executive positions across organizations in India and Australia.
As an advisor and investor, Sujith has a commendable track record of steering multiple startups towards enhancing their technological prowess and refining their product strategies. His strategic insights and hands-on approach have been pivotal in the growth trajectories of these businesses.
Pranat Bhadani
Advisor
Pranat has been an entrepreneur in the healthcare space for over 10 years. He was the Co-founder & CEO at Medyog, and is now the Co-founder and business head at SigTuple, a company which has raised over $50M in its journey.
An IIT Bombay alumnus, Pranat has an avid interest in the markets and is passionate about building / investing in companies with strong competitive barriers on a global scale.
Benis Kumar Moses
Advisor
Benis, with over 25 years of experience in Sales and Consulting, specializes in Financial Services and leads a Behaviour Science Consulting practice serving UK and USA clients. His practice leverages Behaviour Science to influence investor behavior and optimize investment outcomes through non-conscious design. With deep expertise in investments and Behaviour Architecture, he has successfully led over 50 consulting projects for multinational clients, delivering significant value. Previously, he headed the Financial Services practice at Final Mile in India and served as Senior Vice President & National Head of Sales at Sundaram Mutual, leading a team of 150+ professionals.
BUGs Program
started off few years ago as a hobby project to learn, manage and to own equity portfolio. Over the years has grown into a full product. We are now MVP ready.
The immediate next step is to open up for a select set of users from diverse backgounds who want to similarly learn, manage and to their own equity portfolio.
is now undergoing extensive testing and validation with a select set of users. Participation in this Beta Users Group (BUGs) program is by invitation only, for people who qualify for certain criteria which is reviewed and updated from time to time .
If you wish to be considered for one of the next rounds of inclusion to the BUGs program, Recommend Yourself with your details using the form here.
If you fit the criteria for the subsequent rounds of expansion of the BUGs program of , you may be invited to join us on the next part of the beta journey to .
Frequently Asked Questions
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Are you a Stock Broker?
No.
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Are you an Investment Advisor or RIA?
No.
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Are you a PMS or a Mutual Fund?
No,
by itself does not manage anyone's investments.
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Then what do you exactly do?
You'll see . ;)
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No seriously, What exactly is it that you do?
Sure, We just help you in the investment journey. Neither are we a broker service or an investment advisor. Think of
as a DIY investment platform. Where you decide which stocks to invest in and the quantum of monetary risk you would like to take on. From that point to the point where your decide to exit the stock. The system takes over for the duration of the journey sizing your investments and taking advantage of the volatility in the markets. There is a pattern (scaffolding) to gradually ease the participant onto the path to . This is an oversimplified explanation but yes this is all we do.
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If you don't recommend which stocks to invest in, then what is the value you would bring to my investment journey?
As stated earlier most of the investment mistakes are made when investors behave irrationally out of fear (FOMO) or greed. Our framework based on the principles of behavioral science and design provides and enforces guardrails and safety nets to minimize the impact of emotional decisions while investing.
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Is there any evidence that any of this works?
Yes there is at an anecdotal level. And the very idea of the BUGs program is to substantiate the claim deeper.
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How can I join?
The product is still under extensive validation with a group of Beta users called the Beta Users' Group (BUGs program). Entry to the BUGs program is by invitation only. If you wish to be considered for the next criteria of invitations. Use the form above to leave your details with us.
Contact Us
Email:
info@aaidee.in
Location:
Unit 205 S/F, Vardhman B Plaza,
Sector 12, Dwarka,
New Delhi, 110078